As a creative producer for the afternoon radio show in the #1 market in the tristate, Z100. The iHeartRadio show I produce is hosted by Crystal Rosas, I manage all aspects of show production, content creation, and branding for a weekly audience of over 2.5 million listeners. My responsibilities include:
Talent Collaboration & Interview Production:
- Book and prep interviews with major artists and creators
- Craft custom interview angles and prep materials to create meaningful, viral-friendly moments.
- Pitch segment ideas, write scripts, and collaborate closely with Crystal Rosas to shape the tone and storytelling of the show.
- Research trending topics, guest backgrounds, and cultural moments to drive authentic and engaging conversations.
PR & Brand Strategy:
- Develop and design over-the-top press kits and brand collab proposals in line with Crystal’s “Latina baddie” aesthetic.
- Strategize brand partnerships across beauty, fashion, food & beverage, tech, and lifestyle categories
Digital Content & Social Media:
- Produce viral video content and reels for TikTok and Instagram, growing Crystals digital brand to over 189K TikTok and 42K Instagram followers.
- Leverage trends and platform algorithms to optimize reach and engagement.
Show Production & Technical Operations:
- Build and manage daily show logs using NexGen to ensure seamless transitions and timing.
- Edit and produce listener phone calls, pranks, and interviews in VoxPro, maintaining a high-energy, polished sound.
- Oversee the real-time flow of the show, keeping segments tight, on-brand, and compelling.
Video Production
I created this project within my Television Production class I took during Monmouth University, this was my own production where I had to create a concept, be a talk show host and edit the final product. I edited the final video in Adobe Premiere.
Project Duration:
1 Semester
My Virtual Portfolio 